16:59 | London (UK), November 29.
Peru has concluded a successful participation in the international tourism fair World Travel Market (WTM), which is held annually in London, the Peruvian Office for Export and Tourism Promotion (PromPeru) reported on Monday.
“Attending a premier event such as the WTA is essential to integrate our products and services into the global tourism industry,” the government agency said.
“In the same vein, the relationship between tourism professionals and their proposals makes this fair an ideal place to do business,” he added.
In person format
PromPeru explained that the WTM is returning to its in-person format after a difficult year due to the COVID-19 pandemic which has forced organizers to go virtual in 2020.
On this occasion, Peru participated with 13 co-exhibiting companies.
The WTM also organized a virtual event – from November 8 to 9 – in which Peru participated with 27 Peruvian companies co-exhibiting.
During this event, Peru promoted destinations with the Safe Travels stamp and biosecurity protocols through the new advertising campaign “Awaken to Peru”, the aim of which is to show that Peru is very diverse and offers unforgettable experiences, and that its natural and historical resources are able to appeal to different types of tourists.
(FIN) NDP / SDD / RMB